So, this year, Sierra provided a list of things that you as a Web company or service or software product could do to better engage and enlist users.
- Use telepathy - sense what they are feeling
- Serendipity-add randomness
- The Dog Ears design principle - add some physics to your design (iPhone bounce)
- Create joy
- Inspire 1st person language - this I found to be most interesting; don't just think of your customer blog as free advertising; they should be talking about themselves and their own experiences
- T-shirt 1st development
- Add Easter eggs and other surprises
- Provide tools for evangelizing
- You are a...
- Exercise the brain
- Give them superpowers quickly - love this one, too; get them doing something cool within 30 minutes
- Speed knowledge of acquisition
- Make product reflect their feelings
- Help with reinvestment of mental resources
- Create a culture of support
- Do not insiste on "inclusivity"
- Practice seductive opacity - add mystery
- Atoms are not old skool
- Do what this guy does - Gary Vaynerchuk of tv.winelibrary.com
Photos/video to come. Welcome back, Kathy!
1 comment:
I'm so glad to hear that's she's getting back into it all.
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