Quarterlife: Never seen it, have no idea what it's about. But, it made history and that's why I'm here. Here's the story of a man named Marshall Herskovitz who, among other things, changed the flow of media content. Instead of the typical "go to the web to supplement TV content," Herskovitz moved his show from the web to television. For once, TV execs knew they were in uncharted waters and gave him much more creative control and freedom. "It was entirely our show," he said. He was able to make this happen partly through mega-expensive ad campaigns and using the work of quarterlife's loyal community.
Some points he made during the QA portion:
- The progression of mediums is changing. You really have to start on the web. Don't start on TV. It's changing very quickly, but we haven't yet figured out how to get advertisers to spend the kind of money they spend on the web. It's coming soon though!
- For his next season, he plans to hire writers that visit the site. People are adding content all the time with stories and screenplays
- Is trying a new release pattern (not twice a week for 8 minutes a pop)
- Online audience is so fragmented and unpredictable that there are things that would work on the internet that would never work on TV
- Regardless of future television shows or internet programs, the social networking aspect will stay