So, now I've found a little corner of the convention center, with electrical outlets and a strong wireless connection. So, I'll fill you in on my activities. On Sat. morning, I attended a Design is in the Details panel, which had a helpful design checklist, but the presentation was less than engaging.
- Stay Consistent
- Step in, step out, step back: balance - this was the most controversial, he suggested taking 7 days away from working on any design project. I like the idea, but wonder how feasible. I liked when the speaker said he "lets the design percolate."
- Be your own critic
- Complexity in simplicity: less is more
- Obsession is healthy
They also mentioned Austin's own Whole Foods CEO and his debacle with blogging false accounts of a competitor as his company was trying to acquire it. And, they talked about a Vespa blog in which Vespa grew bored with it, left the bloggers hanging, which ultimately led to a shift in the discourse (frustration with being abandoned). Vespa didn't notice the negative comments for two years. Another was the agency.com video they did for Subway, a lame attempt at making fun of themselves as a viral video.